Comparative Across Countries -- South Korea

South Korea:
South Korea has five classical foods: Kimchi, Bibimbap (Rice Mixed with Vegetables and Beef), Samgyetang (Ginseng Chicken soup), Naengmyeon (Buckwheat noodles in a cold broth)), and BBQ beef. Ginseng Chicken soup is my favorite food. Korean real like eat spicy food.



This restaurant has huge advertisements to engage customers. And this restaurant support the best Bibimbap in South Korea.



This is very interesting marketing strategy, the man stand here every day and this personal advertisement has 50 years old history.





This Ginseng Chicken soup famous in Seoul.




South Korea food is very expensive, and almost restaurant price is same. So they will use the brand strategy to engage customers. For example, some restaurants have hundred years old history. And almost restaurants built in business center or shopping mall.

Comparative Across Countries -- China

In China, we visit 5 cities. Every city has the different food; however totally, Chinese still eat rice and noodle. In South China, people like rice better; but in North China, people prefer to eat noodle and dumplings.
So I will introduce every city’s special local food and my feeling.



Guilin:
People eat rice everyday and people like river seafood. Just like river fish and small river shrimp. Also dog is a famous food in Guilin.



Xian:
Xian is a northwest city in China, so people like to eat noodles and dumplings. And the city have 60% population are Moslem. So they are not eat pork, just eat beef and mutton.

Beef noodle

In Moslem restaurant, we eat the mutton and beef noodle.

Beijing:
Beijing is a North City in China, so Beijing people’s diet is almost same with Xian people.
Beijing people have two very famous foods called hot pot and Beijing Roast Duck.

Qingdao
Qingdao is a near sea city. So Qingdao is a seafood heaven. People eat seafood every dinner. Also Qingdao beer famous in Qingdao, 80% family drinks beer.

Shanghai:
Shanghai is a south city in China. So people will eat lots of rice, shanghai people like more soy sauce and sugar food. Shanghai has the famous food called crab dumpling.

Short summary:
Traditional Chinese foods always change. So until now, still nobody can say how money kinds of food in China. And you will never find tiny spicy chicken J
Chinese people don’t like to buy food material in super market; they like go to market buy fresh food material. Every different area has the different food cooking style.

Comparative Across Countries -- Vietnam

Vietnam is a traditional Asia country; for food, Vietnamese like eat rice everyday and they will eat meat, vegetable and seafood together.


Ho Chi Ming City has a special local food called PHO; PHO actually is a kind of rice noodle and cook with beef, pork, chicken and seafood.


President Clinton came this restaurant in 2000. And this event became the restaurant’s marketing sale strategy to engage customers.






A women sale crab around the street. Vietnamese like seafood so much.








Vietnamese like traditional alcohol, they put scorpion, snake and Panax in alcohol. Also we can easily find snacks, drink and cigarette on the street.






This restaurant is famous in Ho Chi Minh City; you can choose your favorite food during your walk around the restaurant.


And they use the super nice and luxury fitment to engage customers.

Ho Chi Minh City also has many foreign country food restaurants.

It’s a Japanese restaurant. The owner is Japanese, I think people choose this restaurant because the owner is Japanese, customers believe that if the owner is Japanese and the food should be good and orthodox.

It’s my KFC order; the interesting things are that Vietnam KFC has dishes, knife and fork, glass and fresh vegetables.

Vietnamese KFC have VIP card, it’s a new marketing strategy for KFC.

They also have the pizza hut and Carl. But Vietnam doesn’t have McDonald’s and Starbucks.

Some dessert store use luxury fitment and nice service to engage customers.

Vietnamese street food, they sell tea, food and fruit. I tried coconut, it was very good and cheap, about 50 cents USD.

Cheap street food for poor Vietnamese.

Vietnam has high level marketing business and low level marketing business together.

These two pictures are Vietnamese food market. Vietnamese super markets not sell original food material. So people will come to the food material market to buy the fresh food. Such as live fish, shrimp and chicken and you should kill it for yourself.

My Vietnam KFC order video

My travel journal-marketing "on the ground"

Haier
Qingdao, China

In my tour, I find some new researches and these help to me deep discover Haier business detail.
Haier has huge factory campus in Qingdao; for a national company, Haier is the biggest company in Qingdao. So at this time, I will just show my experience in Haier Qingdao headquarters.


Haier Logo
Meaning is a Chinese boy and a Germanic boy.


Haier has a huge factory campus, approximately 35 buildings.



Haier has a university in factory campus called Haier University. This university is not open for society, just support OEC education for Haier employees.




Except the household appliance products, Haier also force on financial investment. This is other marking part.






This is the main building, it has 11 floors and the 6, 7, 8 floors are products showroom.




Innovation is the soul of Haier culture, the sentence was appears in the showroom’s gateway. And I felt that innovation is the key word in Haier’s marketing strategy.




Haier is the No.1 ranking household appliance company in China and ranking 25th in the world. The famous brand effect helps Haier increase product price and orientation.

Haier has a very good CEO called Zhang Ruimin. He was ranked 6th in fortune global Asia’s 25 most powerful people in business.

He helps Haier sharply increase 16 times for brand value at 14 years.

Haier tops the list of China’s most valuable brands and its while goods hold the largest share in the global market.

Haier has the different products and product positioning in every country. Haier invents and creates lots of future idea products.

Intelligent sink





Future 16 hours U-home experience (new community idea)
Every machine can use internet and have the same network to control.




That one design for Chinese Countryside.
This is a water heater, but it just design for pasture. Haier has real clear market strategy for especial market. Suck as East Asia, China countryside, USA, Italy and so on.

This refrigerator design for Italy and has the touch screen display and video message function.
So that is a good example for marketing strategy about innovation.

This TV is very interesting. It just support in USA market and sold in 2002. The design idea is from math, kids have to answer the question first and then watch TV.

Haier has the new market strategy about full family fitment and appliances design system. The strategy found in 2001.

Customer can tell Haier design group what they want, and Haier will support design idea and make all furnishings and appliances; finally, make sure the assembled is perfect. In short, everything from Haier.

Haier has 4 points goal for how to upgrade the overseas markets.

Conclusion:

Haier is a very successful company. At the second research time, we visited in Qingdao and I felt some different marketing strategies.
Haier has the different products in different Market positioning. Haier is a middle high level brand, but it still have a other top level brand called Casarte and design in Italy. So Haier can support different products for different customs. On the other hand, Haier’s holistic appliances selling plan help Haier get more market share.

I real interest the new market strategy about full family fitment and appliances design system. This system shows that Haier want to become an all-around family service company; and the meaning is that Haier want to get the furnish market. So if you buy a new house and you just need call Haier, then you can get a series of solutions.